1) Don't let your meat loaf! - Get out and put some miles in. It doesn't matter what kind of bike you have, if you are decked out in Assos or Castelli....just get out and ride!
2) Ride your own race - There are some extremely strong riders out there, don't let them set the tempo for your ride. Especially on endurance rides know your pace and what you are comfortable with doing. Don't go balls out and bonk and then be screwed the rest of the ride.
3) Have FUN on the bike - We ride bikes because we enjoy doing it, if you aren't having fun then you need to rethink why you are riding. The fun might not come until after the ride or race but thats ok... races are hard. You trained and trained for this race, enjoy every minute of it, before, during, and after.
4) Chin up/Zipper Down - Have a mentally tough attitude. You need to tell yourself you are capable of anything you put your mind to.... if you don't you are setting yourself up for failure. Stay strong and work past those dark spots.
5) Keep Moving - When enough is enough and you are ready to throw in the towel...DON'T. Take a break, have an energy bar, clear your mind for a little bit.... but keep going and don't give up.
6) Don't over-pack - Know what you absolutely NEED to bring on the bike. Tubes, chain links, tools, etc. Know what nutrition works for you, but also rely on gas stations and other stops in order to keep the weight down on the bike.
7) Train with a partner - Riding with someone else allows you to go farther, share ideas, ride harder
8) Take your turn - In a race make sure that you are doing your part at the front taking pulls and sharing the responsibility. Also, take turns hosting rides, having get togethers, buying a round of beer.
9) Stay humble - No one likes a showboater. Stay down to earth...even if you are the fastest guy out there you never know what the race course is going to throw at you or what challenges you are going to encounter. Everyone has good days and everyone has bad days. Don't make excuses...its just the way of the world.
10) Be patient - In the race, don't get jumpy, don't get antsy....wait for the moves to come, if you can counter them then go for it. If you get dropped...hang tough, ride hard and catch up. In the endurance races you never know if Gorilla is going to get 7 flats off of the front, be patient and stay calm....races are won this way.
11) Be supportive - Support your fellow riders. Encourage them, help them if they need it. Support your local bike shop...give them some business and tell them about your races, maybe they will sponsor you. Support the races and organizers, even if these are free races see how you can help out...bring a six pack for the race organizer and thank them for most likely putting on a free event that ate up a lot of their time.
Yes, some of these are very similar to a lot of other "11 lessons" posted on Charlie Farrow's blog but these are experience that I have learned and are still working on personally. Get out there and ride!